Client
Paisley Alive Festival
Services
Digital Audit, Market Research, User Experience
Year
2026
Visit Site
https://www.paisleyalivefestival.com
Rebrand and positioning for Scotland’s first wellness and music festival.
Paisley Alive aims to bring people together through, movement, wellness and music to channel energy, joy and the profit right back into the community. The festival isn’t just about celebrating art and music or inspiring healthier lifestyles; it’s part of a bigger plan for the local community. Paisley Alive is for the people. By the people.
We worked closely with local entrepreneur Scott McFarlane and his team to bring their vision for the festival to life through a new identity system, positioning and website.
Paisley Alive is no ordinary music festival. Our challenge was to develop an inclusive brand that embodies not just live music but wellness and fitness for a wide demographic. Giving the festival a confident new energy while leaving room to evolve as the festival grows.
The project’s impact reaches beyond branding. Proceeds from the festival will be reinvested into the local area, with plans to restore the Barshaw Park bandstand and transform it into a year round venue for live performances, weddings and community events This ensures the brand creates lasting cultural and economic value beyond the event itself.
